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Organic cigarets or greenwashing December 30, 2008

Posted by ieva in Uncategorized.
Tags: , ,

As climate changes and global pollution problems become bigger and bigger and more companies adopt “green” strategies to attract clients, we also get more and more greenwashing.

The term “greenwashing” is generally used when significantly more money or time has been spent advertising being green , rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product, to give the feeling of nature, for example putting an image of a forest on a bottle containing harmful chemicals. Environmentalists often use greenwashing to describe the actions of energy companies, which are traditionally the largest polluters. (wikipedia)

What should we watch out for?

– The claims are vague- using terms like “natural” , “environmentally friendly”, “good for the planet” etc. – and aren’t backed up with specific facts.

– The product is billed as having no environmental impact.

– The company claims that purchasing their products you can “save the planet”.

– The claims aren’t verified by an independant and credible third party.

– The green products/ services represent a tin fraction of the company’s overall business.

– The company doesn’t respond to specific questions, via phone, e mail, website.

(suggestions from the book “WorldChanging)

This list certainly makes me think of many companies who’s services and products I’m facing daily. Just look at some supermarkets that have a few organic products that they advertise day and night…

You can download the “Greenwash Guide” here.