jump to navigation

Green consciousness December 2, 2008

Posted by ieva in Uncategorized.
Tags: , , , ,

I get this feeling quite often that I’m spending my life waisting the resources of the planet and as a designer I probably do it even more than an average citizen. Even if I would create everything in a strictly sustainable way, still most of the new products that come in the market are totally unnecessary and their main reason to exist is to create profit.

(photo by Virginia A. Spiegel)

Gijs Bakker gave a lecture at the beginning of the year at the Design Academy. In general it was quite boring (and I was very disappointed, caus’ I respect him for his work) but he said a nice sentence that “every generation has rights for self expression”. So I can relay on this idea… at least while I’m still studying.

But I see more and more companies getting worried about ecological questions. Even if I think that most of the times they just worry about their image. They know that more and more people want to consume “in a responsible way” so they make efforts to become a little bit greener. Here are just some examples.

On the website of Patagonia you can now find some interesting information. For example, if you have just purchased a Vitality Strappy dress, you can see that it had to travel 26 131 km to be made out of the original fibers. There were 14 kg of CO2 emissions and 425g of waist materials (1,5times the weight of the final product). 35kWh of energy were consumed to manufacture and transport one single dress (equal of a 18W fluorescent light bulb burning for 81 day 24h/day). Do you still like your dress as much as a minute ago? Can just the fact of knowing what we are causing to the nature make us feel better? It makes me feel a bit desperate. Being smart and conscious is not enough, we need some action!

Swedish fashion company Philippa K opened this summer a second hand shop in Stockholm. ”We are incredibly proud to be able to work with sustainability in this way. The fact that the superb quality and design of our products enable us to operate a second hand concept is very much in line with the things for which Filippa K stands,” says Filippa Knutsson, Creative Director. Will the brands’ second hand shops be the new trend?

The Nespresso megabrand is also promoting itself as sustainable. They say they work with small farmers all over the world, they collect the empty coffee capsules (I know lots of people who have a Nespresso coffee machine but I don’t know anybody who brings the used capsules back to the shop! That ‘s a huge amount of aluminium waste!).

The Ode magazine promises to plant a tree for every new subscriber! I have to say it’s tempting (the tree and the magazine) ! But do we have to wait for others to do things for us?!