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Organic cigarets or greenwashing December 30, 2008

Posted by ieva in Uncategorized.
Tags: , ,

As climate changes and global pollution problems become bigger and bigger and more companies adopt “green” strategies to attract clients, we also get more and more greenwashing.

The term “greenwashing” is generally used when significantly more money or time has been spent advertising being green , rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product, to give the feeling of nature, for example putting an image of a forest on a bottle containing harmful chemicals. Environmentalists often use greenwashing to describe the actions of energy companies, which are traditionally the largest polluters. (wikipedia)

What should we watch out for?

– The claims are vague- using terms like “natural” , “environmentally friendly”, “good for the planet” etc. – and aren’t backed up with specific facts.

– The product is billed as having no environmental impact.

– The company claims that purchasing their products you can “save the planet”.

– The claims aren’t verified by an independant and credible third party.

– The green products/ services represent a tin fraction of the company’s overall business.

– The company doesn’t respond to specific questions, via phone, e mail, website.

(suggestions from the book “WorldChanging)

This list certainly makes me think of many companies who’s services and products I’m facing daily. Just look at some supermarkets that have a few organic products that they advertise day and night…

You can download the “Greenwash Guide” here.



1. inta - December 30, 2008

Bizness un godaprāts ir grūti savienojamas lietas, diemžēl.Kamēr cilvēki nenonāks pie atziņas, ka svarīgakais dzīvē ir sevis pilnveidošana, prognosis pessima.Kaut arī mēs kliedzam, ka viss mainās tik strauji , garīgā attīstība notiek gliemeža gaitā. Joprojām ,,modē” tie paši netikumi un vājības.
Bet… progress tomēr ir, un varbūt vīzija par nākotnes ēšanas paradumiem nemaz nav tik utopiska!:)
Laimīgu Jauno gadu autorei!

2. balticdesign - December 30, 2008

Paldies! Jums arii- laimiigu (: !

3. irena - December 31, 2008

Neko daudz labaaku par to, kas reiz ir bijis, laikam neizdomaat…

4. balticdesign - January 1, 2009

Kaa Tu to domaa? Kaapeec?

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