Big ego+good marketing= design? December 9, 2008Posted by ieva in Dutch design, Uncategorized.
Tags: bbc, Cindy Crauford furniture collection, ego, Marcel Wanders, marketing, Philippe Starck
I had some fun time this week end reading an interview with Marcel Wanders in the Dutch newspaper Pers. The journalist had asked to Philippe Starck who is the greatest designer and he pointed Wanders. Later it turns out that the Dutch designer thinks the same about his French collegue.
I think you all have heard this spring about Starck’s decision to quit design world. He said that design is dead and decided to quit this discipline because of its material and not useful role in society. Starck apologizes for what he has designed and produced during those past years, he says that all he has done is not useful and Design therefore is dead…simply not important!
So, basicly, he’s telling that everything he has been doing, is not real and he’s been just fooling people who buy his products. At least he brought some confusion and probably made some people think what is it they are paying for what they purchase a design piece of a famous designer.
Well, later Starck has been seen around in a BBC tv show that aims to find “next best British designer”.
It seems to me that it is mostly a matter of a big ego (with some creativity, of course!) and a good marketing. And why do we buy these things? Isn’t it again a story of ego? We want to posses what is recognized and glamurous.. What has a nice brand name. Then we know that it is the “right” choice.
But is it really design, what we are talking about? A very small part of design, the most visible, but far not the most interesting or important.